Company Overview
Shighl AI is a global AI-powered hiring platform helping startups, scaleups, and recruitment agencies find top talent faster.
We combine:
- AI sourcing and matching
- Self-service hiring tools
- High-touch recruitment services (Co-Pilot)
Our model blends scalable SaaS with service-based revenue, allowing companies to hire efficiently without traditional recruitment overhead. We operate as a remote-first, global company, targeting the highest-value markets regardless of geography.
Mission
Own and build the company's growth function, driving global revenue across all products and identifying the most effective markets, channels, and customer segments.
Role Summary
This is a founding role responsible for defining and executing Shighl's entire growth strategy.
You will:
- Own revenue, not just marketing
- Operate across acquisition, conversion, and monetization
- Work directly with founders to shape the business
This role requires both:
- Strategic thinking
- Hands-on execution
Founding Role Expectations
- Define and execute the initial growth strategy
- Identify high-performing geographies and customer segments globally
- Build acquisition channels and test them rapidly
- Operate across product, marketing, and revenue functions
- Establish growth processes, metrics, and experimentation frameworks
- Lay the foundation for future growth team hiring
Key Responsibilities
Revenue & Growth Ownership
- Own and drive revenue across Self-service plans ($159–$665) and Co-Pilot services ($475–$3,200)
- Generate and scale $15K – $60K+ monthly revenue, increasing over time
- Improve conversion rates, revenue per customer, and average order value (AOV)
Funnel Optimization
- Own the full funnel: Acquisition → Activation → Conversion → Revenue → Retention
- Optimize visitor → signup conversion
- Optimize signup → paying customer conversion
- Drive self-service → Co-Pilot upgrade conversion
Acquisition & Experimentation
- Build and scale acquisition channels: paid ads (Google, LinkedIn, Meta), SEO, outbound, and growth loops
- Run continuous experiments on landing pages, messaging, pricing, and onboarding flows
- Identify the highest-leverage acquisition opportunities across global markets
- Rapidly test and iterate on channels to find scalable growth levers
Product & Monetization
- Work with product and engineering to improve onboarding, UX, activation, and conversion
- Implement growth features that drive measurable revenue impact
- Optimize pricing and packaging to maximize revenue
Data & Analytics
- Define and track key metrics: Revenue, CAC, LTV, cost per hire, conversion rates
- Use data to identify opportunities and drive decisions
Revenue & Budget Ownership
- Responsible for generating $15K – $60K+ monthly revenue
- Manage and optimize marketing budget (typical range: $5K – $30K/month)
- Achieve 3x–8x return on marketing spend
- Maintain LTV:CAC ratio of 3:1 or higher
Required Skills and Experience
- 3–7 years in growth, product growth, or performance marketing
- Proven experience owning revenue targets and delivering measurable results
- Experience generating $20K–$100K+ monthly revenue impact
- Experience in B2B SaaS, marketplaces, recruitment/HR tech, or service-enabled products
- Strong understanding of conversion optimization, pricing, paid acquisition, and funnel metrics
- Analytical capabilities: funnel analysis, cohort analysis, experiment design
- Working knowledge of SQL or ability to query data
- Ability to operate independently in a remote, unstructured environment
Tools and Technologies
- Product analytics: Mixpanel, Amplitude
- Web analytics: Google Analytics
- Experimentation: Optimizely, VWO
- CRM and lifecycle marketing: HubSpot, Mailchimp
- Customer data: Segment
- Data infrastructure: BigQuery, Snowflake
- Collaboration: Notion, Jira, Figma
Preferred Qualifications
- Experience in product-led growth (PLG) environments
- Experience with two-sided marketplaces
- Experience scaling global acquisition campaigns
- Experience in recruitment or talent platforms
- Experience building growth loops or referral systems
Work Setup
- Fully remote
- Global hiring — no geographic restrictions
- Async-first collaboration
Ideal Candidate Profile
- Thinks in revenue, not vanity metrics
- Comfortable operating across product, marketing, and data
- Able to build from zero with minimal guidance
- Strong ownership mindset with execution capability
- Focused on measurable business outcomes